Female Audience

Age: 15-25
Sex: Female
Profession: Mainly students
Connotations: Drinking, Alcohol, Parties, Clothes, Make Up, Phones, iPod, Photographs
Hobbies: Shopping, Parties, Cinemas
Other Facts:

Shop in high street stores such as Topshop, River Island, New Look, Primark
Girly girls, interested in make up, clothes, hair etc
Party Girls - like to party, go out, have fun

Lyrics Breakdown

Lyrics breakdown

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October Schedule

October schedule.

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Permission Request

Wordle

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LOGO, LAA

We decided to create a logo for our production company which will be "advertised" through our music video and will be showcased on the digipak and advert. We felt it was important to create a logo that would match the concept of our music genre and be eye-catching to the demographic audience.
The colors we used were mainly primary, bold, bright colors that would be easy to notice on adverts/digipaks etc. For example, pinks and oranges have been used to agree with the conventions of our 'pop' genre. Although the colors are bright they have been used in a simple, minimalist way in order not to strike too much attention away from the anchoring image/artist.
The font we used felt very Hollywood-esque which we though matched our genre perfectly. A lot of pop music videos are originated from American producers and companies and we wanted to incorporate that within our brand and video. In addition, a lot of pop videos are filmed in Hollywood/LA and so we wanted to include the American vibe into our video as well.

Digipak Analysis- Nicki Minaj

The front cover of the digipak visualises the recurring motif of this particuar artist. Audiences are able to relate certain, colours, symbols and trends to a certain artist. For example, the colour pink is usually associated with Nicki Minaj because this is a primary colour that she wears in a lot of videos. This is also the name of her album 'Pink Friday' and so the colour of the cover matches this too. Everything within her digipak matches not only its context but also the conventions and motif of the artist herself. Her outfit is very extravagant which is again a common trend associated with this artist. In a lot of her recent videos she wears very wacky and wild costumes which kind of visualise her style of singing and rapping as a lot of the time it is voice distorted and uses several accents. Her figure is made doll like to show no imperfections. To an extent this symbolises Laura Mulvey's theory of male gaze and that of using the females attractiveness to draw in the demographic audience or perhaps a subverted audience which were never really targeted in any other way. The text is very simplistic for the most part in order to maintain all focus on the centrally anchored image. However, the word 'pink' is wrote in pink obviously to match the connotations of the word but also in another font. This font is more handwritten and girly to introduce the feminine influences that are obvious in this artist's work.

The back of the digipak is very similar to the front cover by following the same colour scheme. Again the colour pink is such a big influence in this particular record and so it is made unmissable to the audience. Her perfectly straight cut hair matches with her figure to give a look of perfection to the artist and to again attract an audience with appearance rather than actual music. The long netted skirt gives us the idea of a ballerina/ princess dress but is subverted by the shortened front of the dress which reveals the grown up and attractive side to the artist. Again the text for the tracks is very subdued and plain in order to keep focus on the artist and is used as a contents for once the audience have bought the record. At the bottom left hand corner are the institutions which are anchored in the bottom left so that they are the last thing the audience sees. Most of these will be demands of sponsors or the record label and reveal connections to the artist.