Rough Cut 2

This is our rough cut which we created half way through the process of creating our promotional package. We used a rough cut in order to gain some peer feeback in a group session one lesson. From our peer feedback we noted that there were both positive and negative points on which we could improve upon whilst editing in the run up to our final cut.
One positive point that was made clear through the peer feedback was that our lipsync was particuarly good as it was in time for the duration of the clip and looked realistic.
A point to improve upon was noted that our shot variety could be improved by using different variations of shot. For example, some medium shots, long shots and more importantly moving shots.
From our peer feedback we could assess how to improve our rough drafting of our video in order to create a more professional, realistic and genre conforming final product.

updates!

Since finishing the planning and research our group has been busy filming footage for our music video and are currently editing the footage to create our second rough cut.

Test Footage

As a group, we decided to take some test footage so that when we came to film our actual footage we already knew how to work equipment and technology. The test footage allowed us to test some of our designs for the background

Planning our Advert

We have decided that our advert should closely link with both the digipak and the actual music video. We feel that its important to incorporate the same type of images, font, text and colour in order to represent the band as a whole unit and promote the video in as many ways as possible.

COLOUR
Our primary colour will be purple as this is a key colour in the music video and also the central colour within our digipak aswell. Purple incorporates the girly fun edge which we have included in our video and has connotations of being a very feminine colour. This stands out against a plain black background which demonstrates the main information and makes them more noticable to the audiences.

IMAGE
Our anchoring image is of all three members of the band striking a pose. Again the way in which we have constructed the advert allows for a very similar approach as the digipak does. Each member of the band is placed in front of a letter from the word 'FUN' like on the front panel of our digipak. The band members are the main image and so they are centrally anchored to be the first image that the audience can see.

Possible CD Design

This particular design was created by Leah using Photoshop. As a production company we really wanted to enforce that there were three different personalities to the band. I think that by using a facial piece of each member of the band encapsulates the three different essences of the band. The images are very bright, imaginative and 'fun' which is the key message of the songs lyrics, which we wanted to amplify throughout our video, digipak and our advert. The animated expressions cohere with the uplifting tempo of the song and suggest that the members of the band are having fun like the song expresses. All images that we have used within both our video, digipak and analysis have been linked in the way that they were presented. Our main visual idea is to have the three members of the band represented equally against the title of the single 'FUN'. We have utilised this is all three aspects of our promotion with the main emphasis being within the digipak and the advert.

Inside Left, Inside Right and Middle Digipak Panels

We discussed that these pages will be glamorous individual images of each of us which will also show the different personalities of the band and the three different styles of us girls as not every girl is the same. This will show the audience a more personal image of us and this technique has been used throughout the genres of music to develop an individual fan base within the band. The images will be of us dressed in smart going out clothes, our hair and make up will be immaculate just how it is on a high class, professional images. The backgrounds will be different colours that will be bright, as this has been used within our music video.

Back Pane of Digipak

COLOUR
On the back cover of the digipak we need to make sure that the background colour is matched with another colour that we have used within the digipak. Our colours will be girly, feminine and striking so that it matches coherently with the conventions of girly pop. Our main colour which we will use will be pink as this is the predominant feminine colour that is showcased through our video.

FONT
We decided that the font used on the back pane should be clear and not too overly crowded with images or any decoration. The text will display the names of our single track and the eleven other tracks that we intend to include on our album. The font which we use for the text on this pane will match the text used on the front so that the text all links together.

COPYRIGHT & LOGO
All of our copyright will be displayed at the bottom of the digipak on the back cover in small writing. This is a legal document which must be displayed alongside the barcode. The barcode will be situated on the bottom right hand side of the digipak in order to coincide with the conventions of other digipaks. Our logo will also be displayed on the back cover of the our production company "LAA" which will market our company aswell as the album. This will help to promote our production company aswell as the band and