The music video for Candy shows a lot of expected genre characteristics of a pop music video. For example there is a lot of meat shots of the lead singers Kimberly Wyatt and Aggro Santos, this shows the audience the star image of the singers which promotes them to the audience who are watching the video. Kimberly also has a few prerogative dance routines throughout the video with female backing dancers in little clothing, this is aimed mainly for the male gaze. The video has fast paced editing and cuts to different shot which matches the pace of the song this helps the beat of the song be shown to the audience as it blends in with the song. Both of the singers lip sync throughout the song which is another stereotypical convention of a pop music video. The video seems to be shot underground in the middle of a party which matches the lively song, however the mise-en-scene does not have any significance to the song and its lyrics which strays away from Goodwins theory.
I chose to analyse this video as it has some of the aspects of a pop video that my group are thinking about using, e.g. the UV paint brings lively neon colours to the video and makes the visuals a lot more interesting to watch and looks fun. Also the idea of having a party in the music video we want to incorporate into our video.