Plan For Audience Research

Questions
1) What would you expect to see in a modern adaptation of Cyndi Lauper's "Girls Just Wanna Have Fun"?
2) Do you think this would be successful?
3) What genre of music do you prefer?
4) Any particular bands/artists?

Who will we target?
For the most part we plan to target teenage girls as they will be our main demographic audience. However, we also plan to speak to some of the older generation who could give us their opinions on if a modern adaptation would work and what they would like to see in it. In addition, we plan to ask some male members of the public so that we can widen our audiences and attract some males to our video also.

How will this help?
Our main aim of completing this research is to be able to see if there is interest in post modernised videos. We also wanted to get a first hand opinion of what people would expect to see in the video so that we could include these ideas within the video therefore giving the audience what they want. By asking about their favourite genre we will be able to see if the pop genre is still popular amongst our demographic audience as it was in the 80's. Overall, this research will help us to reach our demographic audience in the most successful way possible and enable us to include features within our video that will appeal to them.